How KJ Serums Grow their Revenue and Customer Engagement with Dondy WhatsApp Marketing

KJ Serums, founded by Kathryn Jones in Dubai, offers fresh, potent skincare that stands out. Unlike traditional brands, KJ Serums delivers freshly made Triology Vitamin C, E+Ferulic Acid serums monthly, ensuring maximum effectiveness. With a focus on fresh ingredients and no unnecessary chemicals, KJ Serums provides results-driven skincare at an affordable price. The brand serves customers in the UAE, KSA, and UK

The Challenge

Before working with Dondy, KJ Serums relied solely on email marketing. While it was effective to an extent, Kathryn wanted a more direct, personal way to connect with her customers and improve engagement and customer service. She needed a solution that aligned with her brand values—personalized, non-intrusive communication.

The Solution: Dondy’s WhatsApp Marketing

By partnering with Dondy, KJ Serums expanded their marketing approach to include WhatsApp, complementing their existing email strategy. Here’s how it made an impact:

• Abandoned Cart Recovery: KJ Serums uses Dondy to send friendly WhatsApp reminders to customers who leave items in their carts, offering personal support and product guidance. With a 97% open rate and 50% conversion rate, this flow helps bring hesitant customers back to complete their purchase.

• Creative Re-Engagement Campaigns: Monthly campaigns via WhatsApp target past customers with thoughtful offers, generating an 88% open rate and an impressive 1800% return on ad spend (ROAS).

  
  

  Conclusion

  Since integrating Dondy’s WhatsApp marketing alongside email, KJ Serums has seen significant improvements in customer engagement and revenue across the UAE. The combination of personalized, timely WhatsApp messages with their existing email marketing ensures customers feel supported and valued without being overwhelmed.

  Discover KJ Serums’ fresh, effective skincare products for yourself here.

  Want to grow your brand with Dondy? Learn more here.